Massry has called for a boycott against Lopez and says that his music stores will no longer carry her music CDs. He also plans to circulate fliers to his customers that accuse Lopez of forgetting her roots:
"This is a Spanish-language CD, and if she wants to discriminate against the Latin community, then we will not sell her product. "This is not the first time this has happened. Celebrities have this notion that when they reach a certain level of crossover appeal, they forget quickly where they started."Some celebrities do change once they achieve mainstream popularity and Lopez is no exception. She may claim to be "Jenny from the block" but she is one of the richest women in Hollywood. She has parlayed her skills as a dancer into a successful acting and singing career. Like any other famous celebrity with enormous appeal, she has her own clothing line and has not one but two fragrances. Her phenomenal success differentiates her from just about every other Latina in Hollywood. Penelope Cruz, Eva Mendes and Salma Hayek have done well but Lopez has taken her celebrity to different stratosphere.
For Latinos, African Americans and other minorities in Hollywood, the secret to being a crossover success involves looking less "ethnic" than you really are. For minorities, dark skin becomes lighter, wide noses get narrower and brunettes become blonds. No one noticed Lopez when she was a Fly Girl on the 90s comedy series “In Living Color”, she transformed herself from an “ethnic” looking Latina to the multi-cultural beauty we know today. For evidence of this, check out her transformation at AwfulPlasticSurgery.com. She lost some weight and most likely had some plastic surgery though she would deny ever visiting Dr. 90210.
The second part of crossover appeal sometimes requires that celebrities forget their core audience. For minorities, this means shunning your loyal fan base; these are the people in your community who were your fans long before the crossover. In the case of Lopez, it was a bad idea to exclude Latino music stores from her promotional tour. She has a solid Latino fan base and is married to multi-platinum salsa recording artist Marc Anthony but it is the Latino music stores and radio stations who will likely end up playing her new Spanish songs not Top 40 radio stations.
Whether Ritmo Latino's boycott will have any effect on Lopez's CD sales remains to be seen. Massry’s complaints about Lopez are worth considering, if she is snubbing her Latino fans, she should know that alienating them is a potentially career-ending move because loyal fans will be there long after the crossover appeal fades away. Loyal fans are ones who will buy your CDs, wear your clothes and buy your perfume long after the crossover fans have forgotten all about you.